Stellar is a brand identity proposal developed for a company specializing in integrated digital display solutions for retail and hospitality environments. The company was entering the Mexican market and needed a way to communicate innovation without relying on the cold, technical language typically associated with display manufacturers.
Brand Strategy, Visual Identity, Art Direction, Brand Applications
Brand IdentityVisual Systems
2025
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Smart by Design. Made to Fit In.
Brand Identity — 2025
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Trend Report 2025
Trend Report 2025 explores how weak signals evolve into broader cultural and market trends.
Trend Research, Weak Signal Analysis, Pattern Recognition, Strategic Synthesis and Report Design
ResearchStrategy
2025
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03
AIRism To Go
Conceptual academic project developed for UNIQLO exploring how a compact AIRism pop-up could introduce the brand to the Mexican market.
Mima is a sub-brand concept developed for Droguería Cosmopolita to connect with Generation Z through a more relevant and emotionally resonant communication strategy.
Consumer Research, Brand Strategy, Communication Strategy and Campaign Development
A new brand entering the Mexican market in a category dominated by hardware specifications and technical language. The challenge: build an identity that communicates innovation without sounding like the competition.
Year
2025
Challenge
How do you humanize a technology company operating in a category dominated by hardware specifications and large-scale screens?
Role
Brand Strategy, Visual Identity, Art Direction, Brand Applications
Stellar — Brand Applications, 2025Photography
Smart by Design. Made to Fit In.
Positioning — Stellar, 2025
The most successful technology is often the technology that disappears into the environment.
Insight — Stellar, 2025
Identity System
Wordmark — Primary
Colour
#D6EA38
Acid Green
#574AE2
Violet
#3122CC
Electric Blue
#210C66
Deep Navy
Idea & Outcome§ 01
The identity was built around the concept of invisible technology — the idea that the most refined systems are the ones that enhance a space without calling attention to themselves.
A contemporary identity system designed to position Stellar as a technology partner that enhances environments rather than competing with them.
How can organizations identify meaningful cultural change before it becomes obvious?
Year
2025
Role
Trend Research · Weak Signal Analysis · Pattern Recognition · Strategic Synthesis · Report Design
Signal — Urban behavior, everyday movement2025
Observation
Weak signals collected across five domains: Culture · Technology · Retail · Media · Consumer Behavior
Process
01Weak signal collection02Pattern recognition03Clustering & synthesis04Trend formation05Strategic implications
Trends do not emerge suddenly. They develop through the accumulation of small behavioral shifts.
Insight — Trend Report 2025
Signals — Work environments in flux · Social rituals changing shape2025
What the research found
01
Tailored Wellness
Self-care is becoming more precise. Consumers are moving from mass-market rituals toward highly personal, context-specific routines.
02
Stripped Realness
Authenticity over polish. The aspiration is no longer perfection — it is relevance. Brands that acknowledge friction outperform those that erase it.
03
Next-Gen Consumption
A generation rewriting the relationship between buying and identity. Purchase decisions are increasingly values-led, experience-driven and community-shaped.
Trend Report 2025 — CoverReport Design
Three distinct trends. One larger movement. Consumers are increasingly seeking products, services and experiences that feel more personal, authentic and relevant to their lives.
AIRism is a product understood through experience, not through visual communication alone. The merchandising challenge was to design a compact retail environment where consumers could feel the product before deciding to buy it.
Insight — The easier something is to pick up, the more naturally it becomes part of your routine.
AIRism To Go — Concept visualization. Spatial layout, display logic and customer flow.2024
Customer Journey
The floor plan was designed as a navigation tool, not an architectural document. Every touchpoint was placed to reduce friction and make product discovery intuitive.
Customer journey diagram — spatial planning and product touchpoints2024
Touchpoints
Entry
First contact. The journey logic is legible on arrival.
Discovery
Full range visible before touch. Display height invites scanning.
Engagement
Folded product invites handling. AIRism's value lands here.
Checkout
Compact and integrated. No backtracking in the flow.
Exit
AIRism leaves as a convenience item. The positioning made physical.
Outcome
A retail environment designed to make an invisible product tangible. Every spatial decision — display height, product folding, checkout placement — was a translation of AIRism's functional benefits into a physical touchpoint. The result: a compact experience that reduces friction, encourages discovery and positions AIRism as an everyday essential.
Consumer Research · Brand Strategy · Communication Strategy · Campaign Development
Context
Challenge
How do you talk about self-care without reinforcing insecurity?
Insight
Gen Z consumers feel disconnected from beauty and wellness messaging that focuses on fixing flaws or correcting imperfections. They are not looking for a standard to meet. They are looking for a brand that does not impose one.
Communication Platform
De ti: para ti
A communication platform built to let self-care be defined by the person using it, not by the brand. The platform line functions as a personal note — it belongs to whoever reads it.
Mima Droguería — Outdoor. The platform adapts across two panels: one message, two registers, one voice.Campaign Development
Mima Droguería — Urban totem. At this scale, the platform line carries the entire message without body copy.Campaign Development
Mima Droguería — Social. The stamp system and platform voice carry across the feed and individual posts.Communication
Mima Droguería — Store window. Brand presence at the point of sale.2024
A single platform line — De ti: para ti — consistent in voice across outdoor, social, digital and retail. Each touchpoint a different scale. The same idea.
